11 DIY Copywriting Techniques For Working From Your Kitchen Table?…(Part 3)

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Series on Copywriting...Tip 3 of 11

Write To One Person

Always Listen First, good advice for sales, marketing, mentoring, coaching, life

Always Listen First, The Alf principle

I meet with friends often & they naturally ask what I’m doing these days. They know I’m involved with Internet marketing and social media, but they still aren’t clear on what I do – exactly.

My friends are so ingrained in the traditional business model of the past, (you know- go to college-get a good job in Dad’s industry-retire with a pension & a Rolodex!), or even my history of being involved with the old methods of Network Marketing a.k.a. MLM business models.  My girlfriends mostly have traditional careers of one sort or another. They just don’t yet completely understand what I’m doing. (learning  always for one thing)

If you think I tailored the type of work I do online to match and make relevant to another’s goals, ambitions and questions, you’re exactly correct.  And that my friends, is copywriting.  That is the new online Empathy Economy we have to work with!

I just speak in plain language to my “online friends”, and make what I do applicable to what he or she wants to do.

I’ll say that once more in a slightly different way: Make what you do applicable for what one person wants to do.

This is what you should be doing in all of your content and copywriting.

Don’t make it more difficult than that. It mostly requires that you’re speaking to one person.

Although thousands of visitors (if not millions over time) will come to your web pages, they’ll be filing in one-at-a-time. Don’t try to talk to all of them. Instead, imagine you’re having a one-on-one conversation with your best prospect or customer and write as you’d talk to that one individual.

diagram of core values, mission & vision

Elements of finding your target market.in

Make it personal, based upon what they want, whether they wish to share their expertise at making doll clothes, repairing old toys or creating artwork out of bottle caps…or, how about the guy I found yesterday who has made “clouds” his business. You can actually practice your copywriting by doing what I did.

Here’s Your Assignment:

Invite your perfect prospect or customer to coffee. Get into this practice regularly. Can you explain what you do, and make it sound appealing to that person?

The people who are most like your best prospect should respond to these messages. These will be the people most likely to buy, subscribe, or join with you.

It starts with the practice of talking to one person – literally. Once you do that a few times, sitting down and typing the right words for your web pages, emails and capture pages will be a snap.  (well, figuratively anyway…it takes practice!)

As a  disabled online marketer who didn’t take the “traditional college path” & needed some new guidance within this new Empathy Economy, I joined The Renegade Team  to learn about how to connect with other differently abled folks that are probably also wondering, What are my passions?  What are my values?  What do I want?  What are my life experiences?  What can I possibly have of value to offer?

Those are just a few of the questions you can get assistance answering on The Renegade Team.  Join Today & get started at your own “kitchen table business.”  With the current job market & economy, Online marketing may be your best option.

Thanks for visiting & reading, commenting below, subscribing above & sharing everywhere!

Thanks for visiting & reading, commenting below, subscribing above & sharing everywhere!

To our health,

Ann Sieg and Ty Tribble's Blogging For Prospects


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