11 DIY Copywriting Techniques For Working From Your Kitchen Table?…(Part 5)

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Yesterday’s DIY Copywriting tip…

Today, you get two tips inside of one post. Let’s jump right in.

Support Descriptive Page Titles With Keyword-Rich Headlines

young man sitting on toilet and reading a magazine.

Don’t let your headlines go down the shitter!

You don’t have to be an SEO expert to do this.  Just know your keywords, and use them in your headline.  Then use them within the body of your content within reason. This is what is known as an on-page factor toward ranking higher at the search engines for that particular keyword or keyword phrase.

How do you determine which words will drive qualified traffic to your blog site, and be the keywords that compel action?

Two ways.

The first way is to simply know the language of your prospects, understand what your prospects are searching for.  So be sure to know everything you can about your ideal customer.  Who is searching for what you are offering?

You can also run keyword analysis.  Keyword analysis will uncover the most effective keywords based on actual search engine results and competition in your niche.

Copywriting Tip #2: Use Your Keywords In Your Anchor Text

Anchor text refers to the words that are “hyperlinked” to another page. These words are often underlined and appear in a different color from the rest of the text. Search engines consider these words more important than non-linked words and phrases.

You can you take advantage of this. Let’s say you’re linking from your home page to your resources page. Instead of hyperlinking the word “Resources,” be more specific. Hyperlink using…say… “Keyword Research Resources,” “Resources for MLM Blogging,” or “Resources for People Who Hate Cold Calling.” The descriptive hyperlink is also more helpful to your site visitors.

The search engines will also have a better idea of what the linked-to page is all about and in time will rank it higher. That is if all other things are equal. There is no “one thing” that helps with SEO, it’s a combo of many things.

There is so much for an online marketer to do, to know, to monitor.

  • Don’t know where to begin?
  • Don’t know what the heck I’ve been talking about?
  • Don’t know what you could possibly have of value to offer?
  • Don’t think you’re alone here…It’s a constant learning cycle for all.

Get your free PDF of The Attraction Marketer’s Manifesto for starters!  After all, we are looking to attract clients instead of chasing them –  doesn’t that sound easier?

Feeling overwhelmed can stop any online marketer in their tracks…add the disability factor & you might quit before you ever get started.

You don’t need to let that happen.  The Direct Marketing Coach Team is also here to help!  We are a worldwide team of like-minded entrepreneurs & people just like YOU & me.  People wanting to make a difference – and to help others develop their own little piece of the web!  Join Today!

Thanks for visiting & reading, commenting below, subscribing above & sharing everywhere!

To our health,

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