So, Now I See That There Are 10 Commandments For Landing Pages…Part 1

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I Guess I’d better get one set up.

My problems are;

  • I don’t want to be another hype monger.
  • I don’t even know how to begin.
  • I’m afraid I’ll mess it up.
  • I have resources to teach me how & just haven’t done the work yet.
  • I haven’t developed my own product yet.

Yes, They are called excuses, or laziness.  I’ve made the first critical step to becoming a successful, online marketer with a disability…that is – begin with a blog on Word Press.  I’d say it’s high time I start monetizing my hard work.  

hospital patient saying to the doctor "I think I'm Moses" & doctor says "OK, I'll give you some tablets."So, enough with the excuses…here are the first 5 Commandments – Next 5 Tomorrow-Stay Tuned! as told by

1. Thy landing page shalt have but one goal

Thy landing page shalt have but one goal, and the number of the goals shall be one. Not two, not zero, but one.

If thy landing page hath zero goals, it is a “branding” page, and such vanities shall bear no fruit.

If thy landing page hath more than one goal, thou shalt confuse thy visitor, who shall leave thy site in disgust and anger.

Thy copy shalt not be divided amongst more than one goal, for such shall surely drive thy visitor to lamentation and thy copywriter to madness.

2. Thou shalt not litter thy landing page with false imagery

Thou shalt not litter thy landing pages with false images nor unnecessary imagery, but only that which is gainful and relevant.

Let not a cute kitten, playful puppy, happy child, nor LOLcats appear except as and when they shalt be — in context — perceived as deeply relevant and meaningful.

Neither shalt thy litter thy prose with false imagery nor “creative” allusions that might leadeth thy visitor from the path of righteous goal completion.

Neither shalt thee fail to disclose thine affiliations, lest the FTC rain down upon thee like a plague of locusts.

3. Thou shalt not take the name of an authority in vain

Thou shalt not take the name of an authority in vain, for such false endorsements shall land thee in the court of man forthwith.

Further, thou shalt honor thine own name by keeping thy promises, in headline, subhead, graphic, offer, delivery, and guarantee, that thy days on the Internet shall be boundless and fruitful, and thy reputation pure.

4. Honor thy whitespace

Remember thy whitespace, to keep thy landing page scannable and readable.

For thy visitor doth not read in earnest, nay, preferring to skim and skip and scan.

So break up thy text, and include ye in all things subheaders and bullet points and simple sentences anon, so thy visitor may find succor in thy text.

5. Honor thy host, bandwidth, and client

Honor thy web host, thy bandwidth, and thy client, that thy load times shalt not be excessive and the patience of thy visitor shalt not be exhausted.

For thy visitor is Busy and Impatient, and hath not time to waste waiting for thy site to load.

But yea, if thy page doth load quickly, thy visitor may tarry and thy bounce rate shalt surely dwindle.

Comeback tomorrow for part 2…Thanks for visiting

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So, Now I See That There Are 10 Commandments For Landing Pages…Part 1 — 2 Comments

  1. Unquestionably believe that which you stated. Your favorite reason appeared to be on the web the easiest thing to be aware of. I say to you, I certainly get irked while people think about worries that they just do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people can take a signal. Will probably be back to get more. Thanks

  2. Aw, this was a very good post. Taking a few minutes and actual effort to produce a top notch article… but what can I say… I hesitate a whole lot and never seem to get nearly anything done.

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